The latest research on game players in the UK has revealed that smartphones has attracted 70% of the country to play games in the past six months. The Guardian reports that the stereotype that the teenage boys play alone in their bedrooms is dead, and that new game playing tendencies have been displayed.
Interestingly, an analysis of 4,000 interviews in the UK has showed that women account for 52% of the gaming audience. Moreover, 27% of the audience are over 44 years old.
The interest in gaming has increase due to the rise of the smartphone, which enables the audience to play games without buying expensive gaming consoles. For example, Candy Crush Saga and Angry Birds are free games accessible online.
According to the report released The Guardian, ‘56% of female interviewees over 44 have played mobile puzzle games, which emerged as the most popular gaming genre over all, ahead of traditional action adventures and shooters’.
Here is how different gaming platforms are ranked:
54% – phones
51% – computers
45% – consoles
44% – tablets
In has been estimated that children aged 8 to 15 pay for longest, up to 20 hours of gaming a week. On average, a Briton spends 6 hours per week playing games, and ‘the hours between six and eight in the evening are the most popular for gaming’.
It is important to note that disc-based games are still popular. It has been estimated that ‘26% of adults brought a new game disk in the last six months and 21% had bought a second-hand game’.